a refreshing journey in branding
for aloha & stoke, we embarked on a creative journey to capture the essence of what it really means to embrace the beach life. “aloha” is not just a greeting, but a way of life, a promise of warmth, joy, and community and infused with vibrant spirit.
the visual identity for aloha & stoke radiates the blend of cultures between hawaii & west palm beach. the logo, fluid, groovy, embracing an endless motion & movement. the playful color palette dances between the hues of sunset and the blues of the atlantic ocean, creating a symphony that stimulates the senses.
ALOHA & STOKE
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ALOHA & STOKE 〰️
we worked hard to create a variety of illustrations, of all different strokes and shapes, to help replicate the feeling you get when you’re enjoying a shave ice in hawaii. after narrowing down our options, we took on the task of creating an illustration of the aloha & stoke storefront.
these illustrations were made to be used across all social media platforms, but most importantly, to be used in the different apparel & swag created for aloha & stoke.
the swag designed is a statement. we took our time to create fun & unique illustrations to add life to the brand. the illustrations and different brand marks for the brand help underline the playfulness and joy from aloha & stoke.
the apparel was designed to spread the joy of aloha & stoke throughout the vibrant city of west palm beach. we wanted to create something that was more than just a shirt or a bag, we wanted it play a part in building a sense of community for the people of the city and our customers.