Ikigai Sando is a new Japanese sando shop that is coming to New York City via a ghost kitchen. The restaurant's name, "Ikigai," is a Japanese term that refers to one's reason for being or sense of purpose in life. At Ikigai Sando, the goal is to bring joy and purpose to customers' lives through their delicious and unique sandwiches.
bringing joy and purpose to customers’ lives
The branding for Ikigai Sando is sleek and modern, with a focus on clean lines and bold typography. The color palette features shades of orange, yellow, and creams, with pops of vibrant green to add a touch of energy and excitement. The logo for the restaurant is simple but memorable, featuring a stylized character that represents the concept of "Ikigai."
Overall, Ikigai Sando is an exciting new addition to the New York City food scene. With its delicious Japanese-inspired sandwiches and modern branding, it is sure to capture the attention of food lovers and sandwich enthusiasts alike.
The branding for Ikigai Sando is inspired by the concept of "Ikigai" and the restaurant's mission to bring a sense of purpose and fulfillment to their customers. The main symbol used in the branding is the "Ikigai" symbol, which features a circle divided into four sections, each representing an element of one's purpose in life: what you love, what you are good at, what the world needs, and what you can be paid for. This symbol is used throughout the branding in various forms, including as a pattern on the restaurant's packaging and as an accent on their website.
The color palette for Ikigai Sando is bright and energetic, with a focus on shades of orange, green, and yellow. These colors were chosen to convey a sense of energy, excitement, and vibrancy, reflecting the restaurant's mission to bring joy to their customers' lives. The bright orange color in particular is used prominently in the branding, representing a sense of warmth and comfort that is associated with delicious food.
In a crowded and competitive market like New York City's food scene, branding can make all the difference in capturing the attention and loyalty of customers. The team behind Ikigai Sando understood this, and put in a tremendous amount of work to ensure that their branding was bold, unique, and instantly recognizable.